For the uninitiated, searching for things online might seem like magic. You type a few words in the search bar, click a button, and voila!—the answers to your questions are right at your fingertips. But why do certain webpages appear at the top of a results page? The answer is search engine optimisation. 

To start, search engine optimisation (SEO) isn’t magic. It takes careful strategy. In this course, you’ll learn everything you need to know to get your business and content in front of as many eyes as possible by improving your search rankings and visibility. You’ll start with the basics, like keyword research and selection. Then, you’ll move on to more in-depth topics, such as technical optimisation practices and how to optimise your content.