Recent studies report that over 70% of Americans—and billions of people worldwide—actively use social media. Popular platforms like Facebook, YouTube, Instagram, Twitter, Pinterest, and LinkedIn have transformed the way brands interact with their audience. Understanding the landscape and how to thrive in it is no longer optional for businesses—it’s a necessary part of doing business in the digital age. This course can help.

This is the first in a two-part series. In part one, you’ll review social media marketing terms, tools, and other basics. The second course, Social Media Marketing 102, takes you deeper into strategy, engagement, and metrics to measure your success.